2021 ESPY AWARDS
-NYC-
The ESPY Awards 2021
Bringing the ESPY Awards back to New York City for the first time since 1999 we wanted to integrate the grit and vitality of the city into the graphics package and opening title sequence. We started by shooting footage all over the city, taking care not to shoot the standard stock footage locations one might expect. After several nights of running all over NYC we motion tracked and built controllers to help our vision of the city “unfold” into the graphic landscapes we needed.
INVERT
To connect our design to the unfolding cityscape we had to create a dynamic animated font that could write on mirrored but then reveal the final text readably.